Kanye just dropped “Heil Hitler”—and in Thailand, it’s somehow gone viral. I’ve seen Thai bars blasting the song, students in China wanting to rename themselves “Hitler,” and more cultural craziness.

In this quick reaction video, I unpack:

• Why Ye’s track is oddly catching on in Thailand

• Why people secretly love the most controversial songs

• My own Asia stories—like that time a student tried to be “Hitler” in class